Once the scenarios are complete, players can create a mall without any restrictions in the sandbox mode. Unlike previous titles in the Mall Tycoon franchise, players can now zoom in on their mall to customize each shop's décor or to click on animated patrons and view their needs and happiness levels. The end-result is to keep existing customers happy while attracting as many new ones as possible.
New shops are unlocked after expanding the mall, and like other games in the sales-oriented series, profits can be spent on advertising, upgrades like bigger parking lots or escalators, and improving staff through training. The main game includes a series of progressively challenging scenarios, over 20 in total, which players must complete within the time allotted. Mall Tycoon 3 offers players more than 40 stores to create their dream mall, from restaurants to multiplexes, before they are put to the test by throngs of 3D shoppers. Aspiring real estate moguls can test their business savvy by building a commercially viable shopping center and then supervising its management and growth.
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